4 / 5 292 reviews

Who Uses This Software?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Average Ratings

292 reviews
  • 4 / 5
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service
  • 4 / 5
  • 4 / 5
    Value for Money

Product Details

  • Starting Price
  • Free Version
  • Deployment
    Installed - Mac
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • Pardot
  • Founded 2007

About This Software

Pardots comprehensive Lead Management solution provides all the tools your sales team needs to efficiently nurture and manage prospects. Using Pardot marketing automation, you can automate lead scoring and grading, place prospects on relevant drip campaigns, and view and track all prospect activity on your site.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation. Measure the true ROI of your marketing efforts with closed-loop reporting.

  • A/B Testing
  • Activity Tracking
  • Analytics
  • Analytics / ROI Tracking
  • Approval Process Control
  • Archiving & Retention
  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click-Through Tracking
  • Collaboration
  • Contact Database
  • Customizable CTAs
  • Document Indexing
  • Document Publishing
  • Document Tagging
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Event Triggered Actions
  • Event Triggered Email
  • Form Creation
  • Full Text Search
  • Image Library
  • Landing Pages / Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Mailing Frequency Limits
  • Mailing List Management
  • Marketing Calendar
  • Multi-Campaign
  • Multi-Variate Testing
  • Multivariate Testing
  • Newsletter Management
  • Pipeline Management
  • Prospecting Tools
  • Real Time Editing
  • Remote Document Access
  • Responsive
  • Rules-Based Workflow
  • SEO Management
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Source Tracking
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Templates
  • Text Editing
  • Unsubscribe Database
  • Version Control
  • WYSIWYG Email Editor
  • Website Visitor Tracking

Pardot Latest Reviews

Automatically translated. Show original review

Marketing Automation for price conscious organizations

5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros: Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons: Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Automatically translated. Show original review

Pardot Lets Us Punch Above Our Weight

4.5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
Value for Money

Pros: Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Cons: There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.